El Camino Hospital
The Ask:
While our work with El Camino Hospital began as building a brand campaign, it has evolved into multiple years of extensive research to help uncover specific nuances and insights into their Silicon Valley market to help them grow as a business and as a brand.
The Goal:
To help distinguish El Camino Hospital among their many competitors and identify ways that the hospital can boost awareness, consideration and loyalty of and to their brand.
The Strategic Insight:
Many hospitals simply treat patients as numbers or cases —or even worse, see only their condition and not the person who is struggling to get back to their normal life. As El Camino Hospital is a community hospital, and deeply invested in the lives of their patients, they seek to provide dynamic, innovative, but incredibly personalized care to their community — and see you, as you. This was the message we needed to share, and this point of differentiation would serve as the bedrock for multiple campaign iterations.
The Results:
For 4 years we have worked to deeply understand the El Camino Hospital brand, the services they provide, their competitors and their robust, multifaceted audience to help them identify clear opportunities for growth within a crowded market. We embarked on various research studies, consumer focus groups and multiple, targeted quantitative studies in order to gain service-line specific data and insights. We built an internal communications plan and two iterations of creative campaigns to help El Camino Hospital solidify itself as an integral part of the community.