Mount Mary University
The Ask:
Mount Mary University came to us with a simple request — to help them capture the unique essence that makes this women-only college stand out, and bring that essence to life in a brand campaign that would help inspire more students to choose Mount Mary.
The Goal:
Build a campaign that not only captures Mount Mary’s true identity, but inspires women to create their only journey by becoming a part of this university.
The Strategic Insight:
Through immersion sessions, research, and ideation — we uncovered that Mount Mary helps bold women create and cultivate their lives, and that this boldness is what formed the university from humble roots. This essence is woven through the fabric of everything this university does — from fashion programs to advanced science and physical therapy, at Mount Mary women are encouraged to follow their dreams, all while being provided with faith and educational foundation to last them a lifetime.
The Results:
We captured this essence through a manifesto video, and built a landing page to act as a content hub. The campaign centered on showing the multifaceted successes of female graduates and how Mount Mary had helped to shape their lives. We redesigned Mount Mary’s external magazine, and helped them create a new logo mark and additional brand assets that are still in use, several years after the initial campaign launch.
