Imagine this: you get an email from your favorite brand. You’re excited to open it, expecting something thoughtful, personal, maybe even...

When I started my own freelance brand strategy business four years ago, things were very different. How different? Think back to July...

Can I let you in on a little secret? Your brand ...is human. While this may raise an eyebrow....think about it. Brands are made by...

Three years ago I decided to change my life — leaving my full-time position as a senior brand strategist at a large Milwaukee advertising...

One reason why I love my job as a brand strategist is because I do a little bit of everything. The basic recipe for a brand strategist...

When it comes to advertising, brands often spend hundreds of dollars on telling people what they need to buy to solve a particular...

With the rise of remote work over the past year, I've had friends, former colleagues and even clients ask me for advice on how to start...

Sometimes clients ask me, "what is a good, fast way to get more people to visit my website?" There are a few options here, but I often...

Let me share with you a little secret. Ready? You have a superpower. A superpower that you probably don't give enough credit to, yet it...