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Building a Thriving (Small) Business: Key Lessons for Success
When I started my own freelance brand strategy business four years ago, things were very different. How different? Think back to July...
Kristina
Jun 5, 20234 min read
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Brand Strategy Secrets Revealed (clarify your brand from within)
Can I let you in on a little secret? Your brand ...is human. While this may raise an eyebrow....think about it. Brands are made by...
Kristina
Jan 19, 20233 min read
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My Perspective: Adjusting from Agency to Freelance
Three years ago I decided to change my life — leaving my full-time position as a senior brand strategist at a large Milwaukee advertising...
Kristina
Aug 15, 20224 min read
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Confessions of a Brand Strategist
One reason why I love my job as a brand strategist is because I do a little bit of everything. The basic recipe for a brand strategist...
Kristina
Apr 11, 20223 min read
80 views
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Show Me... Originality
When it comes to advertising, brands often spend hundreds of dollars on telling people what they need to buy to solve a particular...
Kristina
Aug 4, 20213 min read
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Starting a business? Read me first!
With the rise of remote work over the past year, I've had friends, former colleagues and even clients ask me for advice on how to start...
Kristina
May 10, 20213 min read
73 views
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Brand Love (Doesn't Cost a Thing)
Sometimes clients ask me, "what is a good, fast way to get more people to visit my website?" There are a few options here, but I often...
Kristina
Mar 3, 20212 min read
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The 6th Sense of Strategy
Let me share with you a little secret. Ready? You have a superpower. A superpower that you probably don't give enough credit to, yet it...
Kristina
Feb 25, 20212 min read
14 views
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