It begins with an insight.
If you're looking for brand clarity, you've come to the right place. I dig deep to find the insights that will fuel your brand's growth.
I’ve had experience in a variety of industries: CPG brands, B2B, technology, beauty, nonprofits, hospitality, pharmaceuticals, insurance, healthcare, education, legal services, city re-branding, realty and others.
I’d love to help your brand flourish!
What I Provide
Sometimes all you need is a fresh perspective.
I create custom proposals for each of my clients around what their specific needs are.
Services and Skills
I help founders, owners, CEOs and ad agency teams with a variety of services - if you're seeking something specific that's not listed, send me a note! I may be able to help, or I can connect you to a talented associate.
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Analytics and Reporting -- including Google Analytics and social media audits
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Brainstorms/Ideation Sessions
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Brand Identity Workshop -- design and facilitation
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Brand Strategy
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Business Development Strategy
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Campaign Visioning
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Case Study Development
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Creative Brief Development
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Internal/External Communications Planning
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Competitive Analysis
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Consumer Insights - customer research planning and execution, persona and journey map development
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Creative Brief/Briefing
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Creative Campaign Strategy
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Brand Messaging/Positioning Strategy
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Quantitative Research -- including brand surveys
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Qualitative Research -- including customer and stakeholder interviews
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Secondary Research
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Stakeholder Alignment and Engagement
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New Business Pitch
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Data Analysis
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Social Listening/Social Media Analysis
Specific Project Examples:
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SWOTT Analysis -- a must for any brand, this simple but effective tool helps to identify business strengths, weaknesses, opportunities, threats and trends in the marketplace.
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Stakeholder Survey and in-person interviews -- getting to know your brand from the inside helps to identify how to position it on the outside. I'll script, send and collect the data from a stakeholder survey and then speak with 5-7 brand stakeholders.
Brand Strategy and Visioning Workshop
For a new or an existing business, establishing a brand and business strategy will provide a roadmap for the future, as well as a solid foundation for any advertising.
The best way I can help is through an in-person workshop to get to know you and your brand. This workshop includes:
A deep dive into you, your company and your goals
A robust brand strategy -- which will unlock deep insights about your specific audience(s), your competition, your brand, and category trends to drive your brand forward
Brand Positioning/Messaging
Mission Statement
Brand Name Ideation (if applicable)
Social Media/Content Marketing ideation
I conduct these workshops in person or over Zoom, and typically they take only a single session to gain brand clarity.
I can also introduce you to talented individuals that will work with me to help design a new logo if needed, website creative, social content, print and digital collateral and more.
Tactical Briefing and Creative Development
Does your internal creative team need inspiration for a new client project? My passion is artful and strategic creative briefs that inspire incredible creative work. I'm happy to come in and work with your creative team (internal or agency side) on a new business pitch, internal rebranding or specific product.
Steps:
Identity existing research and overall briefing needs -- understanding the role that brief plays in regards to the overall ecosystem
Write and present creative brief
Work with creative teams -- vetting ideas and brainstorming
Amplification strategy -- how does the creative brief come to life in media
Need a brand/business strategist for a day? Or a longer-term engagement?
No matter what your specific need -- business strategy, brand consultation, workshop facilitation, a full content or competitive audit, SEO strategy -- I'm happy to help for day-long projects up to 6 month engagement. I consult for advertising agencies, private businesses and personal brands.